/* mariovillarejo.com · round 4 · black and white, vermilion only on hand-drawn marks and the hero strip.
   Montserrat (SIL OFL), self-hosted, variable 400–700. No third-party requests. */
@font-face{font-family:"Montserrat";src:url("assets/fonts/montserrat-var-400-700-latin.woff2") format("woff2");font-weight:400 700;font-style:normal;font-display:swap}

:root{--ink:#0A0A0A;--white:#FFFFFF;--grey:#F3F3F3;--rule:#E3E3E3;--mid:#6B6B6B;--soft:#A6A6A6;--dline:#2B2B2B;--verm:#E0442B;
--serif:"Newsreader",Georgia,serif;--sans:"Inter Tight",Helvetica,Arial,sans-serif;--wrap:1440px;--pad:64px}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--white);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}a{color:inherit;text-decoration:none}
h1,h2,h3,h4{margin:0;font-weight:400}p{margin:0 0 1em}ul,ol{margin:0;padding:0;list-style:none}strong{font-weight:600}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip-link{position:absolute;left:-999px}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 var(--pad)}
/* hand marks */
.w{position:relative;display:inline-block;white-space:nowrap}
.w.c{margin:0 .1em}
.mk{position:absolute;overflow:visible;pointer-events:none}
.mk path{fill:none;stroke:var(--verm);stroke-width:3.2;stroke-linecap:round;stroke-linejoin:round;vector-effect:non-scaling-stroke}
.mk .p2{stroke-width:2;opacity:.85}
.ul{left:-2%;width:104%;bottom:-.02em;height:.22em}
.ci{left:-12%;top:-.08em;width:124%;height:1.22em}
/* type */
.eyebrow{font-size:12.5px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;color:var(--mid);margin:0 0 32px;display:flex;align-items:center;gap:14px}
.eyebrow::before{content:"";width:28px;height:1.5px;background:var(--verm)}
.band-black .eyebrow{color:var(--soft)}
.h2-big{font-family:var(--serif);font-weight:300;font-size:76px;line-height:1.04;letter-spacing:-.025em;max-width:17ch;font-variation-settings:"opsz" 72}
.mega{font-family:var(--serif);font-weight:300;font-size:112px;line-height:.98;letter-spacing:-.03em;max-width:14ch;font-variation-settings:"opsz" 72}
.sub{font-size:20px;color:var(--mid);margin:28px 0 0;max-width:44ch}
.lead{font-size:21px;line-height:1.5}
.label{font-size:12.5px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;margin:0 0 20px;color:var(--mid)}
.small{font-size:14.5px}
/* buttons */
.button{display:inline-flex;align-items:center;gap:12px;background:var(--ink);color:var(--white);border-radius:999px;padding:18px 32px;font-size:13px;font-weight:500;letter-spacing:.1em;text-transform:uppercase;border:1px solid var(--ink)}
.button-light{background:var(--white);color:var(--ink);border-color:var(--white)}
.arrow-link{font-size:15px;font-weight:500;border-bottom:1px solid currentColor;padding-bottom:3px}
.arrow-link::after{content:" \2192"}
/* header */
.site-header{background:var(--white);border-bottom:1px solid var(--rule)}
.header-inner{display:flex;justify-content:space-between;align-items:center;height:104px}
.wordmark{font-family:var(--serif);font-size:34px;letter-spacing:-.015em;font-variation-settings:"opsz" 48}
.wordmark .dot{display:none}
.nav{display:flex;gap:40px;align-items:center;font-size:12.5px;font-weight:500;letter-spacing:.1em;text-transform:uppercase}
.nav-cta{border:1px solid var(--ink);border-radius:999px;padding:16px 28px}
/* bands */
.band{padding:150px 0}
.band-off{background:var(--grey)}
.band-black{background:var(--ink);color:var(--white)}
/* hero */
.hero-grid{display:grid;grid-template-columns:minmax(0,1fr) 540px;min-height:820px;max-width:var(--wrap);margin:0 auto}
.hero-copy{padding:96px var(--pad) 80px;display:flex;flex-direction:column;justify-content:space-between}
.hero h1{font-family:var(--serif);font-weight:300;font-size:84px;line-height:1.08;letter-spacing:-.024em;font-variation-settings:"opsz" 72;max-width:15ch}
.hero-actions{display:flex;align-items:center;gap:40px;margin-top:64px}
.hero-photo{position:relative;margin:0;overflow:hidden;background:#fff}
.hero-photo img{position:absolute;z-index:2;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 100%}
.hero-photo .strip{position:absolute;z-index:1;right:84px;top:0;width:64px;height:58%;background:var(--verm)}
/* scene */
.scene{padding:150px 0 160px}
.scene-text{font-weight:500;font-size:100px;line-height:.98;letter-spacing:-.045em;max-width:21ch;color:#8F8F8F;margin:0}
.scene-text strong{font-weight:500;color:var(--white)}
/* proof */
.proof{padding:120px 0}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:40px;margin:0 0 110px}
.stats div{border-top:1px solid var(--ink);padding-top:24px}
.stats dt{font-family:var(--serif);font-weight:300;font-size:96px;line-height:1;letter-spacing:-.03em}
.stats dd{margin:12px 0 0;color:var(--mid);max-width:20ch}
.logos-title{font-family:var(--serif);font-style:italic;font-weight:300;font-size:34px;letter-spacing:-.01em;margin:0 0 40px}
.logo-strip{display:grid;grid-template-columns:repeat(5,1fr);gap:44px 40px;align-items:center;filter:grayscale(1)}
.logo-strip li{display:flex;align-items:center;justify-content:center;height:56px;border-top:1px solid var(--rule);padding-top:18px;height:80px}
.logo-strip img{height:var(--h,26px);width:auto;max-width:100%;object-fit:contain;opacity:.8}
.logo-strip img[src*="/adidas.png"]{--h:36px}.logo-strip img[src*="/roche.png"]{--h:32px}.logo-strip img[src*="/moet-chandon.png"]{--h:40px}
.logo-strip img[src*="/kpmg.png"]{--h:30px}.logo-strip img[src*="/esa.png"]{--h:30px}.logo-strip img[src*="/pwc.png"]{--h:34px}
.logo-strip img[src*="/merck.png"]{--h:20px}.logo-strip img[src*="/medtronic.png"]{--h:20px}.logo-strip img[src*="/freenow.png"]{--h:20px}
.logo-strip img[src*="/jaguar.png"]{--h:15px}.logo-strip img[src*="/asml.png"],.logo-strip img[src*="/bbva.png"]{--h:23px}.logo-strip img[src*="/axa.png"]{--h:46px}
.logo-strip img[src*="/allianz.png"],.logo-strip img[src*="/capgemini.png"]{--h:26px}
.logos-note{font-size:14px;color:var(--mid);margin:40px 0 0}
/* manifesto */
.manifesto{padding:170px 0}
.hl{position:relative;font-style:italic}
.hand{font-family:var(--serif);font-style:italic;font-weight:300;font-size:44px;color:var(--white);margin:44px 0 0 330px;display:inline-block;position:relative}
.rotator-row{display:flex;align-items:baseline;gap:20px;margin-top:110px;padding-top:32px;border-top:1px solid var(--dline)}
.rotator-label{font-family:var(--serif);font-weight:300;font-size:40px;color:var(--soft);margin:0}
.rotator{font-family:var(--serif);font-style:italic;font-size:40px;margin:0}
.rotator-word{border-bottom:2px solid var(--verm);padding-bottom:2px}
.moments{display:grid;grid-template-columns:repeat(5,1fr);gap:28px;margin-top:44px;font-size:15.5px;line-height:1.55;color:var(--soft)}
.moments li{border-top:1px solid var(--dline);padding-top:18px}
.moments strong{display:block;color:var(--white);font-weight:500}
/* image band */
.photo-band{position:relative;height:780px;overflow:hidden;background:#111}
.photo-band img{width:100%;height:100%;object-fit:cover;object-position:50% 78%;filter:grayscale(1) contrast(1.05)}
.photo-band::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(10,10,10,.92) 0%,rgba(10,10,10,.7) 30%,rgba(10,10,10,0) 58%)}
.photo-band .pull-over{position:absolute;z-index:2;left:0;right:0;top:80px}
/* pull lines */
.pull{padding:150px 0;background:var(--white);position:relative}
.pull + .band:not(.band-black):not(.band-off){padding-top:40px}
.pull .wrap{position:relative}
.pull-q{font-family:var(--serif);font-weight:300;font-size:92px;line-height:1.02;letter-spacing:-.028em;max-width:19ch;margin:0;font-variation-settings:"opsz" 72}
.pull-q em{font-style:italic}

.pull-right .pull-q{margin-left:auto;text-align:right}
.photo-band .pull-q{color:var(--white)}
.pull-grey{background:var(--grey)}
/* pains */
.pains{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;margin-top:80px}
.pains li{border-top:1px solid var(--ink);padding-top:28px}
.num{display:block;font-family:var(--serif);font-weight:300;font-size:64px;line-height:1;margin-bottom:28px;color:var(--verm)}
.pains h3{font-family:var(--serif);font-size:32px;line-height:1.12;letter-spacing:-.015em;margin-bottom:16px}
.pains p{color:var(--mid);margin:0}
/* offer */
.offer{padding:170px 0}
.ladder-line{font-family:var(--serif);font-weight:300;font-size:52px;line-height:1.12;letter-spacing:-.02em;max-width:24ch;margin:0 0 110px;padding-bottom:70px;border-bottom:1px solid var(--dline)}
.offer-title{font-family:var(--serif);font-weight:300;font-size:150px;line-height:.92;letter-spacing:-.035em;max-width:11ch}
.offer-intro{display:grid;grid-template-columns:1fr 1fr;gap:80px;margin-top:64px;align-items:start}
.offer-claim{font-family:var(--serif);font-style:italic;font-size:42px;line-height:1.1;margin:0}
.offer-body{font-size:19px;color:#CFCFCF;margin:0}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:56px;margin:110px 0 90px}
.steps li{border-top:1px solid var(--white);padding-top:24px;position:relative}
.steps li:first-child::before{content:"";position:absolute;left:0;top:-2px;width:48px;height:3px;background:var(--verm)}
.step-num{display:block;font-size:12.5px;letter-spacing:.14em;color:var(--soft);margin-bottom:18px}
.steps h3{font-family:var(--serif);font-weight:300;font-size:72px;line-height:1;letter-spacing:-.03em;margin-bottom:18px}
.steps p{color:#BDBDBD;margin:0;max-width:34ch}
.offer-bottom{display:grid;grid-template-columns:1fr 1fr;gap:80px}
.offer .label{color:var(--soft)}
.bar-list li{position:relative;padding:10px 0 10px 30px}
.bar-list li::before{content:"";position:absolute;left:0;top:1.35em;width:16px;height:1.5px;background:currentColor;opacity:.6}
.bar-list-accent li::before{background:var(--verm);opacity:1}
.formats li{display:grid;grid-template-columns:130px 1fr;gap:16px;padding:16px 0;border-top:1px solid var(--dline)}
.formats li:last-child{border-bottom:1px solid var(--dline)}
.format-name{font-family:var(--serif);font-size:26px;line-height:1.1}
.formats span:not(.format-name){color:#CFCFCF}
.fit{display:grid;grid-template-columns:1fr 1fr;gap:80px;margin-top:80px;padding-top:56px;border-top:1px solid var(--dline)}
.fit .label{color:var(--white)}
.fit-not .label,.fit-not .bar-list li{color:var(--soft)}
.guarantee{font-family:var(--serif);font-weight:300;font-size:30px;line-height:1.3;max-width:40ch;margin:90px 0 44px;padding-left:28px;border-left:2px solid var(--verm)}
/* tiles */
.tiles{display:grid;grid-template-columns:repeat(12,1fr);gap:24px;margin-top:80px}
.tile{padding:56px;position:relative}
.tile h3{font-family:var(--serif);font-weight:300;font-size:56px;line-height:1;letter-spacing:-.025em;margin-bottom:24px}
.tile-meta{font-size:12.5px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;margin-bottom:24px;color:var(--mid)}
.tile-black{background:var(--ink);color:var(--white);grid-column:1/-1}
.tile-black .tile-meta{color:var(--soft)}
.tile-black > p{color:#CFCFCF;max-width:64ch}
.tile-black .bar-list{max-width:64ch}
.tile-wide h3{font-size:84px}
.tile-off{background:var(--grey);grid-column:span 6}
.tile-line{border:1px solid var(--ink);grid-column:span 6}
.tile-also{grid-column:1/-1}
.tile-also .also{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}
.also li{border-top:1px solid var(--ink);padding-top:18px}
.also h4{font-family:var(--serif);font-size:26px;margin-bottom:6px}
.also p{margin:0;color:var(--mid)}
.tile-aside{font-family:var(--serif);font-style:italic;font-size:19px;color:var(--mid);margin:24px 0 0}
.nll-craft{margin-top:56px;padding-top:40px;border-top:1px solid var(--dline)}
.nll-craft-eyebrow{font-size:12.5px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;color:var(--white);margin:0 0 8px}
.nll-craft-sub{font-family:var(--serif);font-style:italic;font-size:20px;color:var(--soft);margin:0 0 36px}
.nll-craft-stages{display:grid;grid-template-columns:repeat(5,1fr);gap:28px}
.nll-craft-stages li{border-left:1px solid var(--dline);padding-left:18px}
.nll-letter{display:block;font-family:var(--serif);font-weight:300;font-size:64px;line-height:1;color:var(--verm);margin-bottom:14px}
.nll-craft-stages p{margin:0;font-size:14.5px;line-height:1.5;color:var(--soft)}
.nll-craft-stages strong{display:block;color:var(--white);font-weight:500;font-size:15.5px;margin-bottom:4px}
/* cases */
.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;margin-top:70px}
.cases li{background:var(--white);padding:44px;border-top:2px solid var(--ink)}
.cases h3{font-family:var(--serif);font-size:30px;line-height:1.12;margin-bottom:14px}
.cases p{color:var(--mid);margin:0}
.cases-note{margin-top:28px;font-size:14px;color:var(--mid)}
/* about */
.about-grid{display:grid;grid-template-columns:5fr 7fr;gap:100px;align-items:start}
.about-photo{margin:0;position:relative}
.about-photo img{width:100%;aspect-ratio:1/1;object-fit:cover;filter:grayscale(1)}
.about-line{position:absolute;left:-22px;top:0;width:2px;height:46%;background:var(--verm)}
.about-copy p{color:#CFCFCF}
.about-copy .lead{font-family:var(--serif);font-style:italic;font-weight:300;font-size:30px;line-height:1.25;color:var(--white);margin-top:28px}
.about-copy .h2-big{font-size:84px}
.about-promise{font-family:var(--serif);font-size:28px;line-height:1.25;color:var(--white)!important;margin:36px 0}
.about-personal{color:var(--soft)!important}
.about-copy .label{margin-top:44px;color:var(--soft)}
.creds{display:flex;flex-wrap:wrap;gap:10px}
.creds li{border:1px solid #3A3A3A;border-radius:999px;padding:8px 16px;font-size:14px}
/* differs */
.differs{display:grid;grid-template-columns:repeat(3,1fr);gap:56px 40px;margin-top:80px;counter-reset:d}
.differs li{counter-increment:d;border-top:1px solid var(--ink);padding-top:24px}
.differs li::before{content:"0" counter(d);display:block;font-size:12.5px;letter-spacing:.14em;color:var(--verm);margin-bottom:18px;font-weight:600}
.differs h3{font-family:var(--serif);font-size:32px;line-height:1.12;margin-bottom:12px}
.differs p{color:var(--mid);margin:0}
/* contact */
.contact{padding:170px 0 140px}
.contact .mega{font-size:140px}
.contact-row{display:grid;grid-template-columns:1fr 1fr;gap:80px;margin-top:64px}
.contact .lead{color:#CFCFCF;margin:0}
.contact-promise{font-family:var(--serif);font-style:italic;font-size:30px;color:var(--white);margin:28px 0 0}
.contact-actions{display:flex;flex-direction:column;align-items:flex-start;gap:24px}
.contact-email{font-family:var(--serif);font-size:40px;position:relative}
.contact .small{color:var(--soft);margin:0}
/* footer */
.site-footer{background:var(--ink);color:var(--soft);border-top:1px solid var(--dline);padding:36px 0;font-size:14px}
.footer-inner{display:flex;justify-content:space-between;align-items:center;gap:32px}
.wordmark-light{color:var(--white);font-size:26px}
.footer-meta{display:flex;gap:32px;align-items:center}.footer-meta p{margin:0}.footer-meta a{color:var(--white)}
.mark-23{width:34px;height:34px;opacity:.85}
.tile-also h3.label{font-family:var(--sans);font-size:12.5px;font-weight:500;letter-spacing:.12em;line-height:1.4;margin-bottom:28px;color:var(--mid)}
.pull-grey + .band-off{padding-top:20px}
.pull-grey{padding-bottom:110px}



:root{--serif:"Montserrat",Helvetica,Arial,sans-serif;--sans:"Montserrat",Helvetica,Arial,sans-serif}
*{font-variation-settings:normal!important;font-style:normal!important}
body{font-family:var(--sans);font-weight:400;font-size:17px;line-height:1.65}
strong{font-weight:600}
.eyebrow,.label,.tile-meta,.nll-craft-eyebrow,.nav{font-weight:600}
.button,.arrow-link{font-weight:600}
.wordmark{font-weight:700;font-size:24px;letter-spacing:-.01em}
.hero-copy{padding-top:110px}
.hero h1{font-weight:600;font-size:64px;line-height:1.14;letter-spacing:-.025em;max-width:15ch}
.hero h1 .ul{bottom:-.1em}
.mk path{stroke-width:3.6}.mk .p2{stroke-width:2.2}
.scene-text{font-weight:600;font-size:58px;line-height:1.16;letter-spacing:-.025em;max-width:24ch;color:#9A9A9A}
.scene-text strong{font-weight:700}
.h2-big{font-weight:700;font-size:54px;line-height:1.12;letter-spacing:-.025em;max-width:20ch}
.mega{font-weight:700;font-size:80px;line-height:1.05;letter-spacing:-.03em;max-width:15ch}
.stats dt{font-weight:700;font-size:72px;letter-spacing:-.03em}
.logos-title{font-weight:600;font-size:26px;letter-spacing:-.01em}
.hand{font-weight:600;font-size:32px}
.rotator-label{font-weight:600;font-size:32px}
.rotator{font-weight:700;font-size:32px}
.moments strong{font-weight:600}
.pull-q{font-weight:600;font-size:68px;line-height:1.1;letter-spacing:-.028em}
.num{font-weight:700;font-size:48px}
.pains h3{font-weight:700;font-size:26px;line-height:1.2;letter-spacing:-.01em}
.ladder-line{font-weight:600;font-size:46px;line-height:1.2;letter-spacing:-.025em;max-width:30ch}
.offer-title{font-weight:700;font-size:92px;line-height:1.02;letter-spacing:-.035em;max-width:12ch}
.offer-claim{font-weight:600;font-size:30px;line-height:1.25}
.offer-body{font-size:19px;line-height:1.65}
.steps h3{font-weight:700;font-size:52px;line-height:1.05;letter-spacing:-.03em}
.format-name{font-weight:700;font-size:20px;line-height:1.3}
.guarantee{font-weight:500;font-size:24px;line-height:1.45}
.tile h3{font-weight:700;font-size:44px;line-height:1.08;letter-spacing:-.025em}
.also h4{font-weight:700;font-size:22px}
.tile-aside{font-weight:500;font-size:17px}
.nll-craft-sub{font-weight:500;font-size:18px}
.nll-letter{font-weight:700;font-size:52px}
.nll-craft-stages strong{font-weight:600}
.cases h3{font-weight:700;font-size:24px;line-height:1.2}
.about-copy .lead{font-weight:600;font-size:26px;line-height:1.35}
.about-promise{font-weight:600;font-size:24px;line-height:1.35}
.differs h3{font-weight:700;font-size:26px;line-height:1.2}
.contact-promise{font-weight:600;font-size:26px}
.contact-email{font-weight:600;font-size:34px}
/* readability: small grey text a touch larger and darker */
:root{--mid:#555555;--soft:#B0B0B0}
.moments{font-size:16px;line-height:1.55}
.nll-craft-stages p{font-size:15.5px;color:#C4C4C4}
.nll-craft-stages strong{font-size:16.5px}
.steps p,.formats span:not(.format-name),.tile-black > p,.about-copy p,.contact .lead,.offer-body{color:#D2D2D2}
.hand{margin-left:0}


.svc{padding:120px 0 130px;background:#fff}
.svc .intro-h{font-size:52px;font-weight:700;line-height:1.12;letter-spacing:-.025em;max-width:20ch;margin:0}
.svc-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-top:72px}
.svc-card{border:1.5px solid var(--ink);padding:40px 36px;display:grid;grid-row:span 5;grid-template-rows:subgrid;row-gap:0}
.svc-card.first{border-top:6px solid var(--verm);padding-top:36px}
.svc-step{display:flex;align-items:center;justify-content:space-between;margin-bottom:28px}
.svc-step span{font-size:13px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--verm)}
.svc-step img{width:64px;height:64px}
.svc-card h3{font-size:30px;font-weight:700;line-height:1.15;letter-spacing:-.015em;margin:0 0 14px}
.svc-what{font-size:19px;line-height:1.5;margin:0 0 30px}
.svc-card dl{margin:0;border-top:1px solid var(--rule)}
.svc-card dt{font-size:12.5px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--mid);padding-top:20px;margin-bottom:8px}
.svc-card dd{margin:0 0 20px;font-size:16.5px;line-height:1.55}
.svc-card dd + dt{border-top:1px solid var(--rule)}
.svc-leaves li{position:relative;padding:4px 0 4px 22px}
.svc-leaves li::before{content:"";position:absolute;left:0;top:.85em;width:10px;height:2px;background:var(--verm)}
.svc-formats li{display:grid;grid-template-columns:84px 1fr;gap:10px;padding:3px 0}
.svc-formats b{font-weight:700}
.svc-note{display:block;font-size:14.5px;color:var(--mid);margin-top:6px}
.svc-cta{align-self:end;padding-top:24px;font-weight:600;font-size:16px;margin:0}
.svc-cta a{border-bottom:2px solid var(--ink);padding-bottom:2px}
.svc-secondary{margin-top:72px;padding-top:40px;border-top:1px solid var(--ink)}
.svc-secondary h4{font-size:13px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--mid);margin:0 0 28px}
.svc-row{display:grid;grid-template-columns:repeat(4,1fr);gap:28px}
.svc-mini{background:var(--grey);padding:28px 28px 30px;display:flex;gap:18px;align-items:flex-start;color:inherit}
.svc-mini img{width:40px;height:40px;flex:none;margin-top:2px}
.svc-mini h5{margin:0 0 6px;font-size:18px;font-weight:700;line-height:1.3}
.svc-mini p{font-size:15.5px;line-height:1.5;color:var(--mid);margin:0}
.svc-mini .for{display:block;font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--verm);margin-bottom:6px}
/* lower detail band after de-duplication: IFP tile spans the full row */
.tile-line.tile-solo{grid-column:span 12}
.tile-line.tile-solo > p:not(.tile-meta){max-width:64ch}
#services-detail .tiles{margin-top:8px}
.tile-line.tile-solo .bar-list{margin-bottom:28px}

/* ---------- production layer ---------- */
html{scroll-behavior:smooth}
body{overflow-x:hidden}
.skip-link:focus{left:16px;top:16px;z-index:100;background:var(--ink);color:#fff;padding:10px 16px}
:focus-visible{outline:2px solid currentColor;outline-offset:3px}
.site-header{position:sticky;top:0;z-index:50}
.hero-photo picture{display:contents}
.photo-band{margin:0}
.photo-band picture{display:block;width:100%;height:100%}

/* Vermilion #E0442B as in the round-4 mockup (Pepper, 20 Oct 2026). */
.button-light{background:var(--white);color:var(--ink);border-color:var(--white)}

/* reveal + rotator motion (site.js); off for reduced motion */
.js .reveal{opacity:0;transform:translateY(24px);transition:opacity .7s ease,transform .7s cubic-bezier(.2,.7,.2,1)}
.js .reveal.is-in{opacity:1;transform:none}
.rotator-word{display:inline-block;transition:opacity .35s,transform .35s}
.rotator-word.is-out{opacity:0;transform:translateY(.3em)}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .js .reveal{opacity:1;transform:none;transition:none}
  .rotator-word{transition:none}
}

/* ---------- responsive (the mockup is desktop-only at 1440) ---------- */
@media (max-width:1280px){
  :root{--pad:48px}
  .nav{gap:28px}
  .hero-grid{grid-template-columns:minmax(0,1fr) 460px;min-height:740px}
  .hero h1{font-size:56px}
  .scene-text{font-size:50px}
  .mega{font-size:68px}.offer-title{font-size:78px}.contact .mega{font-size:110px}
  .pull-q{font-size:58px}
  .h2-big{font-size:48px}.about-copy .h2-big{font-size:70px}.tile-wide h3{font-size:68px}
  .stats dt{font-size:62px}
  .svc-row{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:1100px){
  .nav li:not(:last-child){display:none}
  .svc-cards{grid-template-columns:1fr;gap:24px}
  .svc-card{grid-row:auto;grid-template-rows:none;display:block}
  .moments{grid-template-columns:repeat(3,1fr)}
  .nll-craft-stages{grid-template-columns:repeat(3,1fr);row-gap:28px}
  .about-grid{gap:56px}
}
@media (max-width:900px){
  :root{--pad:32px}
  .header-inner{height:80px}
  .band,.scene,.manifesto,.offer,.contact{padding:96px 0}
  .proof,.svc{padding:88px 0}
  .pull{padding:96px 0}
  .pull + .band:not(.band-black):not(.band-off){padding-top:24px}
  .pull-grey{padding-bottom:64px}.pull-grey + .band-off{padding-top:8px}
  .hero-grid{grid-template-columns:1fr;min-height:0}
  .hero-copy{padding:64px var(--pad) 56px}
  .hero-photo{height:min(110vw,640px);margin:0 var(--pad)}
  .hero-photo .strip{right:18%;width:48px}
  .hero h1{font-size:48px}
  .hero-actions{flex-wrap:wrap;gap:24px 32px;margin-top:40px}
  .scene-text{font-size:40px}
  .stats{grid-template-columns:1fr 1fr;gap:32px;margin-bottom:72px}
  .logo-strip{grid-template-columns:repeat(3,1fr);gap:28px 24px}
  .hand{margin-left:0}
  .rotator-row{flex-wrap:wrap;margin-top:64px}
  .rotator-label,.rotator{font-size:26px}
  .moments{grid-template-columns:1fr 1fr}
  .photo-band{height:560px}
  .pains,.steps,.cases,.differs,.fit,.offer-intro,.contact-row,.about-grid{grid-template-columns:1fr}
  .pains,.steps{gap:48px}
  .ladder-line{font-size:34px;margin-bottom:64px;padding-bottom:48px}
  .offer-title{font-size:60px}.mega{font-size:52px}.contact .mega{font-size:72px}
  .offer-intro,.fit,.contact-row{gap:32px}
  .steps h3{font-size:44px}.steps{margin:72px 0 56px}
  .guarantee{font-size:21px;margin:64px 0 36px}
  .tiles{margin-top:48px}
  .tile{padding:36px 28px}
  .tile-wide h3,.tile h3{font-size:40px}
  .tile-line{grid-column:1/-1}
  .h2-big{font-size:40px}.about-copy .h2-big{font-size:52px}
  .pull-q{font-size:44px}
  .about-photo{max-width:420px;margin-left:22px}
  .svc .intro-h{font-size:40px}
  .contact-email{font-size:28px;word-break:break-word}
  .footer-inner{flex-wrap:wrap}
  .footer-meta{flex-wrap:wrap;gap:12px 24px}
}
@media (max-width:600px){
  :root{--pad:20px}
  body{font-size:16px}
  .wordmark{font-size:20px}
  .nav-cta{padding:12px 16px;font-size:11px;letter-spacing:.06em}
  .header-inner{height:68px}
  .hero-copy{padding:44px var(--pad) 40px}
  .hero h1{font-size:36px;max-width:none}
  .hero-photo{height:118vw}
  .hero-photo .strip{width:36px;right:14%}
  .button{padding:16px 24px}
  .scene-text{font-size:30px}
  .stats dt{font-size:48px}
  .logo-strip li{height:64px;padding-top:12px}
  .logo-strip img{max-width:82%;height:calc(var(--h,26px) * .8)}
  .logos-title{font-size:21px}
  .mega{font-size:40px}.offer-title{font-size:44px}.contact .mega{font-size:50px}
  .hand{font-size:24px}
  .rotator-label,.rotator{font-size:22px}
  .moments{grid-template-columns:1fr}
  .photo-band{height:440px}
  .photo-band .pull-over{top:44px}
  .pull{padding:72px 0}
  .pull-q{font-size:32px;max-width:none}
  .h2-big{font-size:32px}.about-copy .h2-big{font-size:42px}
  .ladder-line{font-size:26px}
  .offer-claim{font-size:24px}.offer-body{font-size:17px}
  .steps h3{font-size:38px}
  .svc-card{padding:32px 24px}
  .svc-card h3{font-size:26px}
  .svc-row{grid-template-columns:1fr}
  .svc-formats li{grid-template-columns:76px 1fr}
  .tile{padding:32px 22px}
  .tile-wide h3,.tile h3{font-size:32px}
  .nll-craft-stages{grid-template-columns:1fr;gap:0}
  .nll-craft-stages li{display:grid;grid-template-columns:40px 1fr;gap:12px;border-left:0;border-top:1px solid var(--dline);padding:14px 0}
  .nll-letter{font-size:30px;margin:0}
  .cases li{padding:32px 24px}
  .about-copy .lead{font-size:21px}.about-promise{font-size:20px}
  .differs h3,.pains h3{font-size:22px}
  .contact-promise{font-size:21px}.contact-email{font-size:22px}
  .about-photo{margin-left:16px}.about-line{left:-16px}
}

/* ---------- legal pages (text unchanged; styled to round 4) ---------- */
.legal{padding:96px 0 120px}
.legal .wrap.narrow{max-width:880px}
.legal h1{font-weight:700;font-size:56px;line-height:1.1;letter-spacing:-.025em;margin:0 0 28px}
.legal h2{font-weight:700;font-size:22px;line-height:1.3;margin:48px 0 12px}
.legal .lead{color:var(--mid);font-size:19px;margin:0 0 16px}
.legal-card{border-top:2px solid var(--ink);padding-top:16px;font-weight:600;line-height:1.7}
.legal-list{padding-left:20px;list-style:disc}
.legal-list li{margin:6px 0}
.legal a:not(.arrow-link){color:var(--ink);text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:3px}
.legal-updated{font-size:14px;color:var(--mid);margin-top:48px}
@media (max-width:600px){.legal{padding:56px 0 80px}.legal h1{font-size:38px}}
.wordmark,.nav-cta{white-space:nowrap}
@media (max-width:600px){.wordmark{font-size:19px}.nav-cta{padding:11px 14px;font-size:10.5px}}
@media (max-width:360px){.nav-cta{letter-spacing:.03em;padding:10px 12px}}
/* pull line 1: controlled line breaks for the longer line */
.pull-q .ln{display:block}
.pull-q .nw{white-space:nowrap}
.photo-band .pull-q{max-width:none}
@media (max-width:600px){.photo-band .pull-q{font-size:clamp(24px,7.4vw,32px)}}

/* ===== round 5/6: multi-page + outcomes ===== */

/* nav: Services (dropdown), About, Contact */
.nav{gap:44px;font-size:13px}
.nav .has-sub{position:relative}
.nav .has-sub > .sub-toggle{display:inline-flex;align-items:center;gap:8px}
.nav .has-sub > .sub-toggle::after{content:"";width:7px;height:7px;border-right:2px solid currentColor;border-bottom:2px solid currentColor;transform:translateY(-3px) rotate(45deg)}
.nav a.current{box-shadow:inset 0 -2px 0 var(--verm);padding-bottom:6px}
.sub-nav{display:none;position:absolute;z-index:20;top:calc(100% + 18px);left:-24px;background:#fff;border:1.5px solid var(--ink);padding:12px 0;min-width:320px;list-style:none;margin:0;text-transform:none;letter-spacing:0;font-size:16px;font-weight:600}
.sub-nav li a{display:block;padding:12px 24px}
.sub-nav li a:hover,.sub-nav li a.current{background:var(--grey);box-shadow:none}

.nav-cta{padding:14px 30px}
/* home */
.svc-cta a{border-bottom:2px solid var(--verm)}
a.svc-mini{text-decoration:none;transition:background .15s}
a.svc-mini:hover{background:#EAEAEA}
.pull-home{background:var(--grey);padding:130px 0 140px}
.pull-home .pull-q{max-width:22ch}
.about-teaser .about-grid{align-items:center}
.about-teaser .more{margin:36px 0 0}
.about-teaser .about-promise{margin:28px 0 0}
.more a,.page-more a{font-weight:600;font-size:16px;border-bottom:2px solid var(--verm);padding-bottom:3px;color:inherit}
/* subpage head (white) */
.page-head{padding:120px 0 120px;border-bottom:1px solid var(--rule)}
.page-head h1{margin:0}
.page-head .offer-title{max-width:14ch}
.page-head .offer-intro{margin-top:56px}
.page-head .offer-body{color:var(--mid)}
.page-head .what{font-size:24px;line-height:1.45;max-width:40ch;margin:32px 0 0}
/* STI: leverage line closes the "what gets in the way" band */
.pains-band .ladder-line{margin:100px 0 0;padding:56px 0 0;border:0;border-top:1.5px solid var(--ink);max-width:28ch}
.offer.detail{padding-top:130px}
.offer.detail .steps{margin-top:0}
/* other subpages */
.tile h1{font-weight:700;font-size:44px;line-height:1.08;letter-spacing:-.025em;margin:0 0 24px}
.tile-wide h1{font-size:64px}
.about h1.h2-big{font-size:84px}
.also-list{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-top:64px;list-style:none;padding:0}
.also-list li{background:var(--grey);padding:36px}
.also-list h2{font-size:24px;font-weight:700;margin:0 0 10px}
.also-list p{color:var(--mid);margin:0}
/* photos + Manus lines (20 Oct 2026) */
.ph{margin:0}.ph img{display:block;width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;background:#ddd}
.ph-land img{aspect-ratio:4/3}
.big-line{font-size:42px;font-weight:600;line-height:1.22;letter-spacing:-.02em;margin:0;max-width:22ch}
.split{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center}
.split-band{padding:130px 0}
.page-head.split-head{padding:100px 0 110px}
.page-head.split-head .wrap{display:grid;grid-template-columns:1.1fr 1fr;gap:80px;align-items:center}
.page-head.split-head .big-line{margin-top:40px;max-width:18ch}
.page-head.split-head .ph img{max-height:640px}
.photo-full img{display:block;width:100%;height:620px;object-fit:cover}
.pull-split{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center}
.pull-split .pull-q{font-size:56px;max-width:16ch}
.pains-more{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;margin:56px 0 0;padding:0;list-style:none}
.pains-more li{border-top:1px solid #BDBDBD;padding-top:24px}
.pains-more h3{font-size:22px;font-weight:700;line-height:1.25;margin:0 0 10px}
.pains-more p{color:var(--mid);margin:0}
.photo-pair-band{padding:24px 0 0;background:#fff}
.photo-pair{display:grid;grid-template-columns:3fr 2fr;gap:24px}
.photo-pair .ph img{aspect-ratio:auto;height:560px}
.also-band{padding-top:40px}
.also-band .also-list{margin-top:0}
.pull-split{grid-template-columns:3fr 2fr;gap:64px}
.pull-split .pull-q{font-size:46px;max-width:none;line-height:1.18}
.page-head.split-head + .band{padding-top:80px}
.split-head + .band .tile > p:first-of-type{font-size:22px;line-height:1.55;font-weight:500;max-width:56ch}
.split-head + .band .tile-off > p:first-of-type{color:var(--ink)}
.split-head + .band .tile .bar-list li{font-size:18px}
.split-head + .band .tile-off .tile-aside{font-size:18px;color:#333}
/* ROUND 6 · outcomes blocks */
.outcomes{padding:110px 0 120px}
.outcomes .eyebrow{font-size:14px;font-weight:700;color:var(--ink)}
.outcomes.band-black .eyebrow{color:#fff}
.out-list{list-style:none;margin:8px 0 0;padding:0;counter-reset:none}
.out-list li{display:grid;grid-template-columns:120px 1fr;align-items:baseline;gap:0 24px;border-top:2px solid var(--ink);padding:34px 0}
.out-list li:last-child{border-bottom:2px solid var(--ink)}
.band-black .out-list li{border-color:#3A3A3A}
.out-num{font-size:48px;font-weight:700;line-height:1;color:var(--verm);letter-spacing:-.02em}
.out-text{font-size:36px;font-weight:600;line-height:1.25;letter-spacing:-.02em;margin:0;max-width:34ch}
.out-guarantee{margin:56px 0 0;font-size:24px;max-width:46ch}
.outcomes + .band-off{padding-top:120px}
.split-head + .outcomes{padding-top:90px}
.outcomes + .band:not(.band-off):not(.band-black){padding-top:0}
.offer.detail .fit + p{margin-top:64px}


.svc-cards{gap:24px;margin-top:64px;align-items:stretch}
.svc-card{display:grid;grid-row:span 10;grid-template-rows:subgrid;row-gap:0;background:#fff;border:2px solid var(--ink);padding:44px 40px 40px}
.svc-card.first{border-top:8px solid var(--verm);padding-top:38px}
.svc-card dl{display:contents}
.svc-step{margin-bottom:30px;align-self:start;display:flex;flex-direction:column-reverse;align-items:flex-start;justify-content:flex-end;gap:22px}
.svc-step span{font-size:14px;font-weight:700;letter-spacing:.09em;white-space:nowrap}
.svc-step img{width:76px;height:76px;margin-left:-4px}
.svc-card h3{font-size:34px;font-weight:700;line-height:1.12;letter-spacing:-.02em;margin:0 0 16px;align-self:start}
.svc-what{font-size:20px;font-weight:500;line-height:1.5;color:var(--ink);margin:0 0 32px;align-self:start}
.svc-card dt{font-size:14px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;color:var(--ink);border-top:2px solid var(--ink);padding-top:22px;margin:0 0 12px;align-self:start}
.svc-card dd{margin:0 0 30px;font-size:18px;line-height:1.55;color:#1A1A1A;align-self:start}
.svc-card dd + dt{border-top:2px solid var(--ink)}
.svc-formats li{grid-template-columns:100px 1fr;gap:12px;padding:4px 0}
.svc-formats b{font-weight:700}
.svc-leaves li{padding:5px 0 5px 26px}
.svc-leaves li::before{top:.9em;width:12px;height:3px}
.svc-note{font-size:15.5px;color:#444;margin-top:8px}
.svc-cta{align-self:end;padding-top:28px;margin:0;white-space:nowrap;font-size:18px;font-weight:700;border-top:2px solid var(--ink)}
.svc-cta a{border-bottom:3px solid var(--verm);padding-bottom:3px}
/* Also available: same weight */
.svc-secondary{margin-top:80px;padding-top:44px;border-top:2px solid var(--ink)}
.svc-secondary h4{font-size:14px;color:var(--ink);letter-spacing:.09em;margin-bottom:28px}
.svc-row{gap:24px;align-items:stretch}
.svc-mini{background:var(--grey);border:2px solid var(--ink);padding:30px 30px 34px;gap:18px;flex-direction:column}
.svc-mini img{width:52px;height:52px;margin:0}
.svc-mini h5{font-size:20px;line-height:1.3;margin-bottom:8px}
.svc-mini p{font-size:17px;line-height:1.5;color:#1A1A1A}
.svc-mini{position:relative}
.svc-mini .for{font-size:13px;position:absolute;top:48px;right:28px;margin:0}

/* ---------- round 5 production layer ---------- */
/* Services dropdown (button + list; JS toggles .open and aria-expanded) */
.sub-toggle{font:inherit;color:inherit;background:none;border:0;padding:0;margin:0;cursor:pointer;text-transform:inherit;letter-spacing:inherit;display:inline-flex;align-items:center;gap:8px}
.sub-toggle::after{content:"";width:7px;height:7px;border-right:2px solid currentColor;border-bottom:2px solid currentColor;transform:translateY(-3px) rotate(45deg);transition:transform .15s}
.has-sub.open .sub-toggle::after{transform:translateY(1px) rotate(-135deg)}
.sub-toggle.current{box-shadow:inset 0 -2px 0 var(--verm);padding-bottom:6px}
.has-sub .sub-nav{display:none}
.has-sub.open .sub-nav{display:block}
@media (hover:hover) and (pointer:fine){.has-sub:hover .sub-nav{display:block}}
@media (hover:hover) and (pointer:fine) and (min-width:701px){.has-sub .sub-nav::before{content:"";position:absolute;left:0;right:0;top:-18px;height:18px}}
.sub-nav a:focus-visible{outline-offset:-3px}
.nav li:not(:last-child){display:list-item}
.nav > li{list-style:none}
.photo-full{margin:0}
.tile-full{grid-column:span 12}
.page-head .offer-title{max-width:14ch}

@media (max-width:1280px){
  .page-head .offer-title,.offer-title{font-size:78px}
  .big-line{font-size:36px}
  .pull-split .pull-q{font-size:40px}
  .svc-card{padding:36px 30px 32px}
  .svc-card h3{font-size:30px}
  .about h1.h2-big{font-size:70px}
  .svc-mini .for{position:static;margin-bottom:6px}
}
@media (max-width:1100px){
  .nav li:not(:last-child){display:list-item}
  .nav{gap:28px}
  .svc-cards{grid-template-columns:1fr}
  .svc-card{display:block;grid-row:auto;grid-template-rows:none}
  .svc-card dl{display:block}
  .svc-cta{margin-top:8px}
  .page-head.split-head .wrap,.pull-split,.split{gap:48px}
}
@media (max-width:900px){
  .nav{gap:24px;font-size:12px}
  .nav-cta{padding:12px 20px}
  .page-head,.page-head.split-head{padding:72px 0 64px}
  .page-head.split-head .wrap,.pull-split,.split,.photo-pair,.also-list{grid-template-columns:1fr}
  .page-head.split-head .ph img{max-height:520px}
  .page-head .offer-title,.offer-title{font-size:56px}
  .big-line{font-size:30px;max-width:none}
  .page-head.split-head .big-line{margin-top:28px;max-width:none}
  .photo-full img{height:420px}
  .split-band{padding:88px 0}
  .pull-home{padding:88px 0}
  .pull-split .pull-q{font-size:36px}
  .photo-pair .ph img{height:auto;aspect-ratio:4/3}
  .pains-band .ladder-line{margin-top:64px;padding-top:40px}
  .offer.detail{padding-top:88px}
  .about h1.h2-big{font-size:52px}
  .page-head.split-head + .band{padding-top:56px}
  .split-head + .band .tile > p:first-of-type{font-size:19px}
  .also-list li{padding:28px}
  .tiles .tile-full,.tiles .tile-solo{grid-column:1/-1}
}
@media (max-width:700px){
  .site-header.has-menu .header-inner{flex-wrap:wrap;height:auto;padding-top:12px;padding-bottom:0;row-gap:0}
  .site-header.has-menu nav{width:100%;order:2}
  .site-header.has-menu .nav{justify-content:flex-start;align-items:center;gap:24px;height:48px;font-size:12px;border-top:1px solid var(--rule);margin-top:12px}
  .site-header.has-menu .nav > li:last-child{margin-left:auto}
  .site-header.has-menu .nav > li > a:not(.nav-cta),.site-header.has-menu .sub-toggle{min-height:44px;display:inline-flex;align-items:center}
  .site-header.has-menu .sub-toggle.current,.site-header.has-menu .nav > li > a.current{padding-bottom:0;box-shadow:inset 0 -2px 0 var(--verm)}
  .site-header.has-menu .nav-cta{padding:0 18px;min-height:40px;display:inline-flex;align-items:center}
  .sub-nav{position:absolute;left:0;top:calc(100% + 4px);min-width:0;width:min(320px,calc(100vw - 2 * var(--pad)))}
  .sub-nav li a{padding:13px 20px}
}
@media (max-width:900px){.offer-bottom{grid-template-columns:1fr;gap:48px}}
@media (max-width:600px){.formats li{grid-template-columns:96px 1fr;gap:12px}.format-name{font-size:21px}}
@media (max-width:600px){
  .site-header .wordmark{font-size:20px}
  .page-head .offer-title,.offer-title{font-size:42px}
  .big-line{font-size:25px}
  .photo-full img{height:280px}
  .split-band{padding:64px 0}
  .pull-home{padding:64px 0}
  .pull-split .pull-q{font-size:30px}
  .svc-card{padding:28px 22px}
  .svc-step img{width:60px;height:60px}
  .svc-card h3{font-size:26px}
  .svc-what{font-size:18px}
  .svc-card dd{font-size:16.5px}
  .svc-formats li{grid-template-columns:80px 1fr}
  .svc-mini{padding:24px 22px}
  .svc .intro-h{font-size:32px}
  .about h1.h2-big{font-size:42px}
  .also-list h2{font-size:21px}
  .page-head .offer-intro{margin-top:36px}
}

.site-header a,.sub-toggle{-webkit-tap-highlight-color:transparent}
.sub-nav li a.current{box-shadow:none;padding-bottom:12px}
@media (max-width:700px){.sub-nav li a.current{padding-bottom:13px}}

/* ---------- round 6: outcomes blocks, responsive ---------- */
@media (max-width:1280px){
  .out-text{font-size:32px}
}
@media (max-width:1100px){
}
@media (max-width:900px){
  .outcomes{padding:80px 0 88px}
  .split-head + .outcomes{padding-top:64px}
  .outcomes + .band-off{padding-top:88px}
  .out-list li{grid-template-columns:64px 1fr;padding:26px 0}
  .out-num{font-size:34px}
  .out-text{font-size:26px;max-width:none}
  .out-guarantee{margin-top:40px;font-size:21px}
}
@media (max-width:600px){
  .outcomes{padding:64px 0 72px}
  .out-list li{grid-template-columns:44px 1fr;gap:0 14px;padding:22px 0}
  .out-num{font-size:24px}
  .out-text{font-size:21px;line-height:1.3}
  .out-guarantee{font-size:18px;padding-left:20px}
}

/* ===== round 7: NLL + TP ===== */
.head-sub{font-size:22px;font-weight:500;line-height:1.45;max-width:30ch;margin:28px 0 0;color:#333}
.outcomes-xl{padding:130px 0 140px}
.outcomes-xl .eyebrow{font-size:16px}
.outcomes-xl .out-list li{grid-template-columns:140px 1fr;padding:44px 0}
.outcomes-xl .out-num{font-size:60px}
.outcomes-xl .out-text{font-size:46px;line-height:1.2;max-width:30ch;color:#fff}
.w7{padding:120px 0}
.w7-grid{display:grid;grid-template-columns:1.2fr 1fr;gap:96px;align-items:start}
.w7-lead{font-size:30px;font-weight:600;line-height:1.35;letter-spacing:-.015em;margin:0;max-width:36ch}
.w7-big{font-size:44px;font-weight:700;max-width:28ch;line-height:1.18}
.w7-people{font-size:30px;font-weight:600;margin:36px 0 0;display:flex;align-items:center;gap:16px}
.w7-lev{font-size:22px;font-weight:500;line-height:1.5;margin:36px 0 0;max-width:52ch;padding-left:24px;border-left:3px solid var(--verm)}
.w7-body{font-size:20px;line-height:1.6;margin:0 0 16px;max-width:46ch}
.w7-soft{color:var(--mid)}
.who7{margin:0}
.who7 dt{font-size:22px;font-weight:700;border-top:2px solid var(--ink);padding-top:20px;margin-top:20px}
.who7 dt:first-child{margin-top:0}
.who7 dd{margin:8px 0 0;font-size:20px;line-height:1.55}
.t7{padding:120px 0 130px}
.h7{font-size:52px;font-weight:700;letter-spacing:-.025em;line-height:1.1;margin:0 0 64px;font-family:var(--sans)}
.t7-steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:32px}
.t7-steps li{border-top:3px solid var(--ink);padding-top:28px}
.t7-num{display:block;font-size:44px;font-weight:700;color:var(--verm);line-height:1;margin-bottom:20px}
.t7-steps h3{font-family:var(--sans);font-size:26px;font-weight:700;letter-spacing:-.01em;line-height:1.2;margin:0 0 14px}
.t7-steps p{font-size:19px;line-height:1.55;margin:0}
.two7{padding:130px 0}
.two7-grid{display:grid;grid-template-columns:1fr 1fr;gap:0;margin-top:24px;border-top:2px solid #3A3A3A}
.two7-grid > div{padding:48px 56px 16px 0}
.two7-grid > div + div{padding-left:56px;border-left:2px solid #3A3A3A}
.two7 h3{font-family:var(--sans);font-size:40px;font-weight:700;letter-spacing:-.02em;margin:0 0 28px;color:#fff}
.two7-list{list-style:none;margin:0;padding:0}
.two7-list li{font-size:22px;font-weight:500;line-height:1.45;padding:16px 0 16px 34px;position:relative;color:#E6E6E6;border-bottom:1px solid #2B2B2B}
.two7-list li::before{content:"";position:absolute;left:0;top:1.25em;width:18px;height:3px;background:var(--verm)}
.outcomes.outcomes-xl + .band.w7:not(.band-off){padding-top:120px}
.tile-black > .nll-craft:first-child{margin-top:0;border-top:0;padding-top:0}
.head-sub{font-size:24px;font-weight:600;color:var(--ink);max-width:28ch}
.w7-people{max-width:44ch;flex-wrap:wrap;row-gap:8px}
.w7-gap{margin-top:48px}
@media (max-width:1280px){
  .outcomes-xl .out-text{font-size:40px}
  .h7{font-size:46px}
}
@media (max-width:1100px){
  .t7-steps{grid-template-columns:repeat(2,1fr);row-gap:48px}
  .w7-grid{gap:64px}
}
@media (max-width:900px){
  .outcomes-xl{padding:88px 0 96px}
  .outcomes-xl .out-list li{grid-template-columns:72px 1fr;padding:32px 0}
  .outcomes-xl .out-num{font-size:40px}
  .outcomes-xl .out-text{font-size:30px}
  .w7,.t7,.two7{padding:88px 0}
  .outcomes.outcomes-xl + .band.w7:not(.band-off){padding-top:88px}
  .w7-grid{grid-template-columns:1fr;gap:56px}
  .w7-big{font-size:34px}
  .w7-lead,.w7-people{font-size:25px}
  .h7{font-size:38px;margin-bottom:44px}
  .two7-grid{grid-template-columns:1fr}
  .two7-grid > div{padding:40px 0 8px}
  .two7-grid > div + div{padding-left:0;border-left:0;border-top:2px solid #3A3A3A}
  .two7 h3{font-size:32px}
  .head-sub{font-size:21px}
}
@media (max-width:600px){
  .outcomes-xl{padding:64px 0 72px}
  .outcomes-xl .eyebrow{font-size:13px}
  .outcomes-xl .out-list li{grid-template-columns:48px 1fr;padding:24px 0}
  .outcomes-xl .out-num{font-size:26px}
  .outcomes-xl .out-text{font-size:22px}
  .w7,.t7,.two7{padding:64px 0}
  .outcomes.outcomes-xl + .band.w7:not(.band-off){padding-top:64px}
  .w7-grid{gap:44px}
  .w7-big{font-size:28px}
  .w7-lead,.w7-people{font-size:21px}
  .w7-people{margin-top:28px}
  .w7-lev{font-size:18px;padding-left:18px}
  .w7-body{font-size:17px}
  .who7 dt{font-size:19px}
  .who7 dd{font-size:17px}
  .h7{font-size:30px;margin-bottom:32px}
  .t7-steps{grid-template-columns:1fr;row-gap:36px}
  .t7-num{font-size:32px;margin-bottom:14px}
  .t7-steps h3{font-size:22px}
  .t7-steps p{font-size:17px}
  .two7 h3{font-size:26px;margin-bottom:16px}
  .two7-list li{font-size:18px;padding:13px 0 13px 28px}
  .two7-list li::before{width:14px}
  .head-sub{font-size:19px;margin-top:20px}
  .w7-gap{margin-top:36px}
}

/* ===== round 8: pitch ===== */
.hero-gap{font-size:22px;line-height:1.45;font-weight:500;margin:36px 0 0;max-width:34ch}
.hero-gap strong{display:block;font-weight:700;font-size:28px;line-height:1.25;margin-bottom:6px}
.cost8{padding:100px 0 110px}
.cost8-list{list-style:none;margin:8px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:40px}
.cost8-list li{border-top:2px solid #3A3A3A;padding-top:28px}
.c8-k{display:block;font-size:14px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--verm);margin-bottom:14px}
.cost8-list p{font-size:26px;font-weight:600;line-height:1.3;margin:0;color:#fff;max-width:22ch}
.prob8{padding:130px 0}
.prob8-grid{display:grid;grid-template-columns:1.3fr 1fr;gap:96px;align-items:end}
.h8{font-family:var(--sans);font-size:60px;font-weight:700;line-height:1.08;letter-spacing:-.03em;margin:0;max-width:18ch}
.prob8-page .h8{font-size:48px;max-width:26ch}
.prob8-page{padding:110px 0 0}
.prob8-a{font-size:28px;font-weight:600;line-height:1.3;margin:0 0 18px}
.prob8-b{font-size:22px;font-weight:500;line-height:1.45;margin:0;padding-left:22px;border-left:3px solid var(--verm)}
.svc-promise{font-size:16px;font-weight:700;line-height:1.4;margin:14px 0 0;padding-left:14px;border-left:3px solid var(--verm)}
.promise8{font-size:20px;font-weight:700;line-height:1.4;margin:22px 0 0;padding-left:16px;border-left:3px solid var(--verm);max-width:40ch}
.cta-q{font-size:34px;font-weight:700;line-height:1.25;letter-spacing:-.015em;color:#fff;margin:0 0 18px;max-width:28ch}
.svc-promise{display:block;margin:16px 0 0;font-size:17px}
.outcomes.outcomes-xl + .band.prob8:not(.band-off){padding-top:110px}
.prob8-page + .band.w7{padding-top:72px}
@media (max-width:1280px){
  .h8{font-size:52px}
  .prob8-page .h8{font-size:44px}
}
@media (max-width:1100px){
  .prob8-grid{gap:64px}
  .cost8-list{gap:32px}
  .cost8-list p{font-size:23px}
}
@media (max-width:900px){
  .cost8,.prob8{padding:88px 0}
  .prob8-page{padding:88px 0 0}
  .cost8-list{grid-template-columns:1fr;gap:0}
  .cost8-list li{padding:26px 0}
  .cost8-list p{font-size:24px;max-width:30ch}
  .prob8-grid{grid-template-columns:1fr;gap:40px;align-items:start}
  .h8{font-size:42px}
  .prob8-page .h8{font-size:36px}
  .outcomes.outcomes-xl + .band.prob8:not(.band-off){padding-top:88px}
  .prob8-page + .band.w7{padding-top:56px}
  .cta-q{font-size:30px}
  .hero-gap{font-size:20px}
  .hero-gap strong{font-size:24px}
}
@media (max-width:600px){
  .cost8,.prob8{padding:64px 0}
  .prob8-page{padding:64px 0 0}
  .cost8-list li{padding:22px 0}
  .c8-k{font-size:12px;margin-bottom:10px}
  .cost8-list p{font-size:20px}
  .prob8-grid{gap:28px}
  .h8{font-size:32px;max-width:none}
  .prob8-page .h8{font-size:28px}
  .prob8-a{font-size:22px}
  .prob8-b{font-size:18px;padding-left:16px}
  .outcomes.outcomes-xl + .band.prob8:not(.band-off){padding-top:64px}
  .prob8-page + .band.w7{padding-top:44px}
  .cta-q{font-size:25px}
  .hero-gap{font-size:17px;margin-top:26px}
  .hero-gap strong{font-size:21px}
  .promise8{font-size:17px;padding-left:14px}
  .svc-promise{font-size:15px}
}

/* ===== round 9: point of view on home, cases ===== */
.r9-pov{padding:130px 0 140px}
.r9-pov .hand{margin-left:330px}
.r9-cases-teaser{padding:120px 0}
.r9-ct-grid{display:grid;grid-template-columns:5fr 7fr;gap:80px;align-items:start}
.r9-ct-grid .more{margin-top:28px}
.r9-ct-list{list-style:none;margin:0;padding:0;border-top:2px solid var(--ink)}
.r9-ct-list li a{display:grid;grid-template-columns:70px 1fr auto;align-items:baseline;gap:16px;padding:28px 0;border-bottom:1px solid #cfcfcf;color:var(--ink);text-decoration:none}
.r9-n,.r9-case-n{font-weight:600;font-size:15px;letter-spacing:.08em;color:var(--verm)}
.r9-t{font-family:var(--serif);font-size:30px;line-height:1.15}
.r9-a{font-size:24px;color:var(--verm)}
.r9-ct-list li a:hover .r9-t{text-decoration:underline;text-decoration-color:var(--verm);text-underline-offset:6px}
.r9-cases-head{padding:150px 0 90px}
.r9-h1{max-width:14ch;margin:0}
.r9-cases-head .cases-note{margin-top:36px}
.r9-cases{padding:30px 0 140px}
.r9-case-list{list-style:none;margin:0;padding:0}
.r9-case{display:grid;grid-template-columns:90px 5fr 6fr;gap:40px;padding:56px 0;border-top:2px solid var(--ink);scroll-margin-top:100px}
.r9-case:last-child{border-bottom:1px solid #cfcfcf}
.r9-case-h{font-family:var(--serif);font-size:44px;line-height:1.08;letter-spacing:-.02em;margin:0}
.r9-case-k{font-size:13px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--mid);margin:0 0 12px}
.r9-case-b p:last-child{font-size:22px;line-height:1.5;margin:0}
.r9-moments{padding:130px 0}
.r9-moments .moments{margin-top:36px}
.r9-pointer{padding:70px 0}
.r9-pointer-line{margin:0;font-family:var(--serif);font-size:34px}
.r9-pointer-line a{color:var(--ink);text-decoration:none;border-bottom:2px solid var(--verm)}
.r9-pointer-line span{color:var(--verm)}
.r9-case-k2{margin-top:30px !important;color:var(--verm) !important}
.r9-case-b p.r9-case-w{font-size:22px;line-height:1.5;margin:0;font-weight:500;color:var(--ink)}
.r9-case-b p:not(.r9-case-k):not(.r9-case-w){font-size:22px;line-height:1.5;margin:0;color:var(--mid)}
.r9-w{display:block;font-family:var(--sans,inherit);font-size:16px;line-height:1.5;color:var(--mid);margin-top:10px;max-width:46ch}
.r9-wk{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--verm);margin-right:6px}
.r9-case-k2{display:flex;align-items:center;gap:10px}

.r9c-first{margin-top:28px}
.r9c-first a{color:inherit;text-decoration:underline;text-underline-offset:3px}
@media (max-width:1100px){
  .r9-ct-grid{gap:56px}
  .r9-case{grid-template-columns:70px 1fr 1fr;gap:32px}
  .r9-case-h{font-size:38px}
}
@media (max-width:900px){
  .r9-pov{padding:96px 0}
  .r9-pov .hand{margin-left:0}
  .r9-cases-teaser{padding:88px 0}
  .r9-ct-grid{grid-template-columns:1fr;gap:40px}
  .r9-t{font-size:26px}
  .r9-cases-head{padding:110px 0 64px}
  .r9-cases{padding:16px 0 96px}
  .r9-case{grid-template-columns:56px 1fr;gap:16px 24px;padding:44px 0}
  .r9-case-b{grid-column:2}
  .r9-case-h{font-size:32px}
  .r9-moments{padding:96px 0}
  .r9-pointer{padding:56px 0}
  .r9-pointer-line{font-size:28px}
}
@media (max-width:600px){
  .r9-pov{padding:72px 0}
  .r9-cases-teaser{padding:64px 0}
  .r9-ct-list li a{grid-template-columns:40px 1fr auto;gap:12px;padding:22px 0}
  .r9-t{font-size:21px}
  .r9-w{font-size:15px}
  .r9-a{font-size:20px}
  .r9-cases-head{padding:80px 0 48px}
  .r9-cases{padding:8px 0 72px}
  .r9-case{grid-template-columns:1fr;gap:12px;padding:36px 0}
  .r9-case-b{grid-column:1}
  .r9-case-h{font-size:26px}
  .r9-case-b p:last-child,.r9-case-b p.r9-case-w,.r9-case-b p:not(.r9-case-k):not(.r9-case-w){font-size:18px}
  .r9-case-k2{margin-top:22px !important}
  .r9-moments{padding:72px 0}
  .r9-pointer{padding:44px 0}
  .r9-pointer-line{font-size:22px}
}

/* r9c: keep Mario (left third) in frame in the About pair */
.photo-pair .ph-back img{object-position:30% 50%}

/* r9d: About keeps one photo, full width */
.photo-single{grid-template-columns:1fr}
.photo-single .ph img{height:auto;aspect-ratio:16/9;object-position:30% 80%}
/* r9d: five menu items on mobile. Contact moves up beside the wordmark, the four links stay on the second row */
@media (max-width:700px){
  .site-header.has-menu .header-inner{position:relative}
  .site-header.has-menu .nav{gap:20px;white-space:nowrap}
  .site-header.has-menu .nav > li:last-child{position:absolute;right:var(--pad);top:12px;margin-left:0}
}
@media (max-width:430px){
  .site-header.has-menu .nav{gap:14px;font-size:11px;letter-spacing:.06em}
  .nav .has-sub > .sub-toggle{gap:6px}
}
@media (max-width:360px){
  .site-header.has-menu .nav{gap:10px;font-size:10.5px;letter-spacing:.03em}
  .site-header.has-menu .nav-cta{padding:0 12px}
}

/* r9e: longer menu label ("How the work is done") on small screens */
@media (max-width:430px){
  .site-header.has-menu .nav{gap:12px;font-size:10.5px;letter-spacing:.03em}
}
@media (max-width:360px){
  .site-header.has-menu .nav{gap:9px;font-size:9.5px;letter-spacing:.01em}
  .nav .has-sub > .sub-toggle{gap:4px}
  .nav .has-sub > .sub-toggle::after{width:6px;height:6px}
}
@media (max-width:360px){.contact .mega{font-size:41px}}
/* r9e: 320 px phones */
@media (max-width:340px){
  .site-header.has-menu .nav{gap:7px}
  .hero h1{font-size:32px}
  .mega{font-size:34px}
  .pull-q,.pull-split .pull-q{font-size:25px}
  .page-head .offer-title,.offer-title{font-size:36px}
  .svc-cards{grid-template-columns:minmax(0,1fr)}
  .svc-card{padding:26px 18px}
  .svc-card h3{font-size:23px}
  .svc-step span{font-size:12px;letter-spacing:.04em}
  .site-header:not(.has-menu) .wordmark{font-size:17px}
  .site-header:not(.has-menu) .nav-cta{padding:9px 10px;font-size:9.5px;letter-spacing:.02em}
}

/* r9g: STI hero subtitle under the headline */
.offer-sub{font-size:20px;font-weight:600;line-height:1.4;margin:18px 0 0;color:var(--ink);max-width:30ch}
@media (max-width:600px){.offer-sub{font-size:17px;margin-top:14px}}

/* r9h: moments block on Home, directly after Point of view (same dark band, separated by a rule) */
.r9h-moments-home{padding-top:0}
.r9h-moments-home .wrap{border-top:1px solid var(--dline);padding-top:72px}
@media (max-width:600px){.r9h-moments-home .wrap{padding-top:48px}}

/* round 10 mockup additions */
.ph-flag{display:inline-block;font:600 12px/1.4 var(--sans);letter-spacing:.02em;color:#B3261E;background:#FFF1A8;padding:2px 6px;margin:6px 0;border-radius:2px}
.r10-cred{border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);background:var(--white)}
.r10-cred-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;padding-top:28px;padding-bottom:28px}
.r10-cred p{margin:0;font-size:16px;line-height:1.5;color:var(--ink)}
.r10-cred-a strong{display:block;font-weight:700}
.r10-names{display:block;font-weight:700;letter-spacing:.01em;margin-top:4px}
.r10-pattern{margin:20px 0 20px;border-top:1px solid var(--rule)}
.r10-pattern li{padding:12px 0;border-bottom:1px solid var(--rule);font-weight:600}
.prob8-c{font-size:18px}
.r10-sec-note,.r10-also-intro{color:var(--mid);margin:-8px 0 20px}
.r10-also-intro{font-size:20px;margin:0 0 40px}
.r10-mvp-line{color:var(--soft);margin-top:8px}
.r10-logos-attr{color:var(--mid);margin:-20px 0 40px;max-width:60ch}
.contact-cal{display:block;margin-top:12px;text-decoration:underline;text-underline-offset:4px}
.r10-life{margin:28px 0 8px}
.r10-mvp,.r10-cred-intro{color:var(--soft)}
.r10-case-meta{margin:4px 0 16px}
.r10-case-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:28px;grid-column:1/-1}
.r10-case{display:block !important}
.r10-case .r9-case-h{margin-bottom:24px}
.r10-persp-list li{display:grid;grid-template-columns:60px 1fr 120px;gap:8px 24px;padding:28px 0;border-top:1px solid var(--ink);align-items:baseline}
.r10-persp-list h2{font-size:28px;font-weight:700;line-height:1.2}
.r10-persp-list p{grid-column:2;color:var(--mid);margin:0}
.r10-soon{grid-column:3;grid-row:1;justify-self:end;font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--mid)}
.r10-note{margin-top:24px}
@media (max-width:820px){
 .r10-cred-grid{grid-template-columns:1fr;gap:16px}
 .r10-case-grid{grid-template-columns:1fr;gap:12px}
 .r10-persp-list li{grid-template-columns:40px 1fr}
 .r10-persp-list p{grid-column:2}
 .r10-soon{grid-column:2;grid-row:auto;justify-self:start}
}

/* round 10b */
.r10b-hero-sub{font-size:17px;line-height:1.55;max-width:46ch;margin:14px 0 0;color:var(--ink)}
.r10b-attr{display:block;color:var(--mid);font-size:14px;margin-top:4px}
.r10b-thesis .prob8-side p{font-size:18px}
.r10b-h2{color:var(--white);margin:0 0 20px}
.r10b-intro{font-size:20px;color:var(--soft);max-width:60ch;margin:0 0 36px}
.r10b-intro-dark{color:var(--mid);margin-top:20px}
.r10b-tp li{margin:0 0 14px}
.r10b-seat{font-size:44px;max-width:22ch;margin-bottom:24px}
.r10b-h3{font-size:26px;font-weight:700;line-height:1.25;margin:36px 0 16px}
.r10b-foot-brand{line-height:1.5}
.r10b-backing-list{font-size:18px;max-width:70ch}
.r10b-scale .h8{max-width:16ch}
.svc-step span{white-space:normal !important;line-height:1.4}
.about-copy h2.r10b-seat{font-size:44px;line-height:1.1;max-width:22ch;margin-bottom:24px}
.arrow-link.r10b-down::after{content:none}
@media (max-width:700px){.site-header.has-menu .nav{flex-wrap:wrap;height:auto;column-gap:18px;row-gap:0}}
@media (max-width:820px){.about-copy h2.r10b-seat{font-size:30px}.r10b-h3{font-size:22px}}

/* round 11 */
.r11-hero-proof{margin:28px 0 0;font-size:14px;line-height:1.5;color:var(--ink);max-width:52ch}
.r11-hero-proof strong{font-weight:700}
.r11-hero-proof span{display:block;color:var(--mid);font-size:13px;margin-top:2px}
.r11-cards .svc-card{grid-row:auto;grid-template-rows:none;display:flex;flex-direction:column}
.r11-cards .svc-card:not(.r11-card3) dl{margin-top:auto}
.r11-cards .svc-card .svc-what{margin-bottom:28px}
.r11-half + .r11-half{margin-top:28px;padding-top:24px;border-top:1px solid var(--rule)}
.r11-half h3{margin-bottom:12px}
.r11-read{margin-top:64px;padding-top:40px;border-top:1px solid var(--ink)}
.r11-read-lead{font-size:20px;margin:0 0 16px}
.r11-read-list{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;counter-reset:r}
.r11-read-list li{border-top:2px solid var(--verm);padding-top:14px;font-weight:600}
.r11-frame{color:var(--soft);font-size:15px;margin-top:8px}
.r11-ct .r9-t small{display:block;font-size:15px;color:var(--mid);font-weight:400;margin-top:4px;letter-spacing:0}
.r11-for,.r11-ind{max-width:70ch;margin-top:18px}
.r11-readers-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}
.r11-readers-grid h3{font-size:22px;font-weight:700;margin-bottom:10px}
.r11-about-proof{color:var(--soft)}
.r11-ec-format{margin-top:14px;font-size:16px;font-weight:600;color:var(--ink);max-width:46ch}
.r11-abs{margin-top:40px;padding-top:20px;border-top:2px solid var(--verm);font-size:22px;line-height:1.4;font-weight:600;max-width:60ch}
.r11-nw{white-space:nowrap}
.r11-fit-top{margin-top:0;border-top:0;padding-top:0}
.svc-step span{white-space:normal !important;line-height:1.4}
@media (max-width:820px){.r11-read-list,.r11-readers-grid{grid-template-columns:1fr;gap:18px}}
@media (max-width:700px){.site-header.has-menu .nav{flex-wrap:wrap;height:auto;column-gap:16px;row-gap:0;white-space:normal}}

/* r11b: shorter Home hero so the names line and the credibility bar sit on the first screen */
.home .hero-grid{min-height:0;grid-template-columns:minmax(0,1fr) 440px}
.home .hero-copy{padding:40px var(--pad) 32px;justify-content:flex-start}
.home .hero h1{font-size:54px;line-height:1.1;max-width:21ch}
.home .hero-gap{font-size:19px;line-height:1.45;margin-top:22px;max-width:54ch}
.home .hero-gap strong{font-size:22px;margin-bottom:4px}
.home .r10b-hero-sub{font-size:16px;margin-top:10px;max-width:62ch}
.home .hero-actions{margin-top:26px}
.home .r11-hero-proof{margin-top:22px}
.home .hero-photo img{object-position:50% 12%}
.home .r10-cred-grid{padding-top:20px;padding-bottom:20px}
@media (max-width:1280px){.home .hero-grid{grid-template-columns:minmax(0,1fr) 400px}.home .hero h1{font-size:48px}}
@media (max-width:900px){
 .home .hero-grid{grid-template-columns:1fr}
 .home .hero-copy{padding:36px var(--pad) 32px}
 .home .hero h1{font-size:42px}
 .home .hero-photo{height:min(90vw,560px)}
}
@media (max-width:600px){
 .home .hero-copy{padding:22px var(--pad) 28px}
 .home .hero h1{font-size:32px;line-height:1.12;max-width:none}
 .home .hero-gap{font-size:16px;margin-top:14px}
 .home .hero-gap strong{font-size:19px}
 .home .r10b-hero-sub{font-size:15px;line-height:1.5;margin-top:8px}
 .home .hero-actions{margin-top:18px;gap:14px 24px}
 .home .r11-hero-proof{margin-top:16px}
 .home .hero-photo{height:100vw}
}
@media (max-width:360px){.home .hero h1{font-size:29px}}

/* round 12 · recurring thread "Teams are the unit of work." */
.thread{display:flex;align-items:flex-start;gap:12px;margin:28px 0 0;font-size:16px;line-height:1.45;font-weight:600;letter-spacing:0;color:var(--ink);max-width:56ch}
.thread::before{content:"";flex:0 0 24px;height:2px;margin-top:.7em;background:var(--verm)}
.thread-dark{color:var(--white);margin:10px 0 0;font-size:14px;white-space:nowrap}
.thread-xl{margin:0;font-size:22px;line-height:1.3}
.differs li.r12-first{grid-column:1/-1;border-top-color:var(--verm)}
.differs li.r12-first .thread{color:var(--ink)}
.r12-foot-id{display:flex;flex-direction:column}
.page-head .thread{margin:28px 0 0}
.page-head.split-head .thread + .big-line{margin-top:20px}
@media (max-width:700px){.thread-xl{font-size:20px}}

/* r12b: Mario's credibility sentence, bold lead runs inline */
.r10-cred-a.r12b-cred-a strong{display:inline}

/* ===== round 13 ===== */
/* hero: Mario's new H1 + two lines, kept tight so the names line stays on the first screen */
.home .hero h1{font-size:50px;line-height:1.08;max-width:none}
@media (min-width:901px){.r13-l2{display:block;max-width:26ch}}
.r13-hero-when{font-size:18px;line-height:1.45;margin:20px 0 0;max-width:56ch;color:var(--ink)}
.r13-hero-who{font-size:16px;line-height:1.5;margin:10px 0 0;max-width:60ch;color:var(--ink)}
.r13-hero-when strong,.r13-hero-who strong{font-weight:700}
.home .hero-actions{margin-top:24px}
.home .r11-hero-proof{margin-top:20px}
/* cases teaser moved up: the result line is the main read */
.r13-cases-up{padding:80px 0}
.r13-cases-up .r9-t small{display:block;font-family:var(--sans,inherit);font-size:20px;font-weight:600;line-height:1.35;color:var(--ink);margin-top:8px}
.r13-cases-up .r9-t{font-size:18px;color:var(--mid)}
/* sectors next to the named clients */
.r13-sectors{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin:-12px 0 40px;padding:0}
.r13-sectors div{border-top:2px solid var(--ink);padding-top:14px}
.r13-sectors dt{font-size:12.5px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--verm)}
.r13-sectors dd{margin:6px 0 0;font-size:18px;font-weight:600}
/* secondary link beside the email CTA */
.r13-theses{color:#fff;font-size:16px;line-height:1.45;max-width:36ch;text-decoration:none;border-bottom:1px solid var(--verm);padding-bottom:2px}
.r13-theses:hover{border-bottom-width:2px}
/* perspectives: theses, no 'Coming' column */
.r13-persp .r10-persp-list li{grid-template-columns:60px minmax(0,1fr);padding:36px 0}
.r13-persp .r10-persp-list p{color:var(--ink);font-size:18px;line-height:1.6;max-width:68ch;margin-top:6px}
@media (max-width:1280px){.home .hero h1{font-size:46px}}
@media (max-width:900px){.home .hero h1{font-size:40px}.r13-sectors{grid-template-columns:1fr;gap:14px}.r13-cases-up{padding:56px 0}}
@media (max-width:600px){
 .home .hero h1{font-size:30px;line-height:1.12}
 .r13-hero-when{font-size:15.5px;margin-top:12px}
 .r13-hero-who{font-size:14.5px;line-height:1.45;margin-top:8px}
 .home .hero-actions{margin-top:16px}
 .home .r11-hero-proof{margin-top:14px}
 .r13-cases-up .r9-t small{font-size:17px}
 .r13-cases-up .r9-t{font-size:15px}
 .r13-theses{font-size:15px}
 .r13-persp .r10-persp-list li{grid-template-columns:40px minmax(0,1fr);padding:28px 0}
 .r13-persp .r10-persp-list h2{font-size:22px}
 .r13-persp .r10-persp-list p{font-size:16px}
}
@media (max-width:360px){.home .hero h1{font-size:27px}}

/* r13 (PSB): keep the client-names line fully on the 390x844 first screen */
@media (max-width:600px){.home .hero-copy{padding-top:18px}.home .hero-actions{margin-top:12px}.home .r11-hero-proof{margin-top:12px}}

/* round 14 */
.r14-hero-micro{margin:12px 0 0;font-size:14px;line-height:1.4;color:var(--mid)}
.home .r14-hero-micro + .r11-hero-proof{margin-top:16px}
@media (max-width:600px){.home .hero-copy{padding-top:8px}.home .hero-actions{row-gap:10px}.r14-hero-micro{margin-top:4px;font-size:13px;line-height:1.3}.home .r14-hero-micro + .r11-hero-proof{margin-top:8px}}
.r14-scale-up{border-top:1px solid var(--ink)}
.r14-scale-up .h8{font-size:clamp(34px,4.4vw,60px)}
.r14-scale-up .prob8-a{font-size:clamp(20px,1.8vw,26px);font-weight:600}
.r14-next{margin-top:28px;border-top:1px solid rgba(255,255,255,.25);padding-top:18px}
.r14-next-h{font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;color:#CFCFCF;margin:0 0 10px;font-weight:600}
.r14-next ol{list-style:decimal;margin:0;padding-left:22px;color:#fff;font-size:16px;line-height:1.55}
.r14-after{max-width:60ch;margin:40px 0 20px;color:#D2D2D2;font-size:17px;line-height:1.55}
.r14-after a{white-space:nowrap}
.r14-next li{display:list-item;padding-left:4px}
.r14-after a,.r14-also-next a{color:inherit;text-decoration:underline;text-underline-offset:3px}
.r14-also-next{margin-top:48px;font-size:18px;line-height:1.55;max-width:60ch}
.r14-ladder-list{list-style:none;margin:24px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:40px}
.r14-ladder-list li{border-top:1px solid var(--ink);padding-top:18px}
.r14-k{display:block;font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--verm);font-weight:600;margin-bottom:10px}
.r14-ladder-list a{display:block;font-size:22px;font-weight:700;color:var(--ink);text-decoration:none;margin-top:8px}
.r14-ladder-list p{margin:4px 0 0;color:var(--mid);font-size:16px;line-height:1.5}
@media (max-width:820px){.r14-ladder-list{grid-template-columns:1fr;gap:22px}}

/* r14 (PSB): keep the whole credibility bar on the 1440x900 first screen (desktop only; mobile fold untouched) */
@media (min-width:601px){.home .r14-hero-micro{margin-top:8px}.home .r14-hero-micro + .r11-hero-proof{margin-top:10px}}

/* r15: STI formats with role labels, Core first */
.formats li{grid-template-columns:1fr;gap:4px}
.formats .format-name .format-tag{color:#CFCFCF;font-family:inherit;font-size:.62em;font-weight:600;letter-spacing:.02em}
.formats li.format-main .format-name .format-tag{color:var(--verm)}
@media (max-width:600px){.formats li{grid-template-columns:1fr;gap:4px}}

/* r17: consolidation (STI umbrella, case on Home, CRAF four stages) */
.r17-top .r17-top-grid{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start;margin-top:48px}
.r17-index .label{margin:0 0 12px}
.r17-formats li{border-color:var(--rule) !important}
.r17-formats span:not(.format-name):not(.format-tag){color:var(--mid)}
.r17-formats a.format-name{color:var(--ink);text-decoration:none;display:inline-block}
.r17-formats a.format-name:hover{text-decoration:underline;text-decoration-color:var(--verm);text-underline-offset:5px}
.r17-formats .format-name .format-tag{color:var(--mid)}
.r17-formats li.format-main .format-name .format-tag{color:var(--verm)}
.r17-subhead{scroll-margin-top:80px;border-top:1px solid var(--rule)}
.r17-sti .page-head.r17-subhead{border-bottom:0}
.r17-h2{margin:0}
.r17-focus-head{padding:110px 0 0}
.r17-focus-head + .outcomes{padding-top:64px}
.r17-co-line{margin-top:18px}
.r17-who .w7-body{margin-top:28px}
.r17-stages{grid-template-columns:repeat(4,1fr)}
.r17-two{border-top:1px solid #333}
.svc-card .r17b-craf{font-size:14px;font-weight:600;letter-spacing:.01em;margin-top:-4px}
.r17-sti .prob8-page{padding-bottom:96px}
@media (max-width:600px){.r17-sti .prob8-page{padding-bottom:56px}}
.r17-progress .r11-read{margin-top:0}
.r17-formats-band{padding-top:0}
#craft,#differs-title,#pains-title{scroll-margin-top:90px}
.r17-case-home .r17-case{border-top:2px solid var(--ink);padding:40px 0 8px;margin-top:40px}
.r17-case-home .r17-ct{margin-top:40px}
.r17-case-home .more{margin-top:28px}
.r17-ctx{margin:0 0 24px;font-size:15px;line-height:1.5;color:var(--mid);max-width:70ch}
.r17-ctx-k{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;margin-right:8px;color:var(--mid)}
.r17-case-grid{grid-template-columns:repeat(3,1fr)}
.r9-case-k.r17-k-accent{display:inline-block;color:var(--ink);background:#F4BD0B;padding:3px 8px 2px}
.r10-case .r17-ctx{grid-column:1/-1}
.r17-abs{margin:28px 0 0;padding-top:16px;border-top:2px solid var(--verm);font-weight:600;color:#fff !important}
.r17-persp{scroll-margin-top:80px}
.r17-persp .r10-persp-list li{border-top:1px solid var(--ink)}
.r10-persp-list h3{font-size:28px;font-weight:700;line-height:1.2;margin:0}
@media (max-width:900px){.r17-top .r17-top-grid{grid-template-columns:1fr;gap:32px}.r17-stages{grid-template-columns:repeat(2,1fr)}}
@media (max-width:600px){
 .r17-top .r17-top-grid{margin-top:28px}
 .r17-focus-head{padding:64px 0 0}
 .r17-focus-head + .outcomes{padding-top:40px}
 .r17-subhead .ph img{max-height:340px;width:100%;object-fit:cover}
 .r17-stages{grid-template-columns:1fr}
 .r17-case-grid{grid-template-columns:1fr}
 .r17-case-home .r17-case{padding-top:28px}
 .r10-persp-list h3{font-size:22px}
 .pull-split .pull-q{font-size:clamp(20px,6.6vw,30px)}
}

.r18-cred-lead{padding-top:30px}
.r18-cred-lead p{margin:0;font-size:24px;line-height:1.3;font-weight:600;letter-spacing:-.01em;color:var(--ink);max-width:46ch}
.home .r18-cred-lead + .r10-cred-grid{padding-top:18px}
.r18-close{background:var(--white);border-top:1px solid var(--rule);padding:128px 0 120px}
.r18-close-h{margin:0;font-weight:700;font-size:96px;line-height:1.02;letter-spacing:-.03em;color:var(--ink)}
.r18-close-sub{margin:28px 0 0;font-size:20px;line-height:1.45;color:var(--mid);max-width:44ch}
@media (max-width:1280px){.r18-close-h{font-size:84px}}
@media (max-width:900px){.r18-close{padding:96px 0 88px}.r18-close-h{font-size:64px}.r18-cred-lead p{font-size:21px}}
@media (max-width:600px){.r18-close{padding:72px 0 64px}.r18-close-h{font-size:clamp(38px,12vw,52px)}.r18-close-sub{margin-top:18px;font-size:17px}.r18-cred-lead{padding-top:22px}.r18-cred-lead p{font-size:19px}}

/* r18 seat section: airy multi-paragraph body */
.about-copy .lead.seat-p{margin-top:0;margin-bottom:18px;max-width:34em}
.about-copy h2.r10b-seat + .lead.seat-p{margin-top:28px}
.about-copy .lead.seat-p + .more{margin-top:26px}
@media (max-width:820px){.about-copy .lead.seat-p{margin-bottom:16px;font-size:19px;line-height:1.45}.about-copy h2.r10b-seat + .lead.seat-p{margin-top:20px}}

/* r19: STI promise under the claim, pattern shift lines */
.r19-promise{font-size:20px;line-height:1.45;font-weight:500;margin:20px 0 0;max-width:30ch}
.pains .r19-shift{color:var(--ink);font-weight:600;margin:14px 0 0}
@media (max-width:820px){.r19-promise{font-size:18px;margin-top:14px}}